Compliance infrastructure for UK grocery

Capture · Adjudicate · Lift Verified shelf compliance, settled in 24 hours.

SupaComp is the managed compliance platform for UK grocery. We capture verified shelf evidence on existing store devices, adjudicate supplier disputes through independent human review, and lift lagging stores through our field intervention service. Suppliers fund the checks. Retailers run the platform. Neither side adjudicates against itself.

Book a retailer demo → See how it works
≤60s
in-shift photo capture
on existing devices
≤24hr
dispute resolution
by independent human review
0%
retailer cost — field
intervention included
Compliance Ledger · Pilot estate Live
Requested
2,400
Completed
1,847
Compliance
89%
Revenue
£14.2k
Weekly completions Apr 2026
TASKS Store score 91%
TESCO · CAMDEN
Beans 415g · Aisle 4
Due in 2h Verified ✓
SAINSBURY'S · ISLINGTON
Soft drinks 6×330ml · End cap
Due today In review
ASDA · WEMBLEY
Crisps multipack · POS
Due in 5h Queued
Planogram match · 96%
Out of stock — 2 facings
Tesco · Camden
Compliant
Verified
11:42 AM
By colleague
Sam R.
WaitroseAsdaMorrisons Sainsbury'sTescoCo-op
Premium grocery Big 4 Discount Convenience Symbol groups Online & q-commerce Cash & carry Forecourt Pharmacy multiples Department food halls
The problem

Compliance evidence is contested.

Suppliers report "95% on-shelf." Retailers report fines. Field auditors are paid by the brand they audit. Every party has a stake in the answer — and no one is independent. Disputes drag on for weeks, fines get reversed, and trust erodes.

3 truths

Same shelf, three answers

Supplier reps, retailer scorecards, and field auditors all measure the same shelf differently. There's no shared source of truth, so every dispute becomes a negotiation.

14 days

Average dispute cycle

Listing fines, void fees and JBP penalties typically take two weeks of email back-and-forth to resolve — because the underlying photo evidence sits in three different systems.

Conflicted

Auditors paid by brands

The field teams "verifying" compliance are commissioned by the suppliers being audited. Even when the work is honest, the structure isn't impartial — and retailers know it.

Neutral

SupaComp is structured as a third party with no stake in either side's number. Retailers run the platform on their estate. Suppliers fund the checks. We adjudicate the evidence — the way a stock exchange clears a trade.

How it works

Four steps. One source of truth.

Suppliers raise checks. Authorised reviewers capture the evidence. SupaComp adjudicates against the planogram. Disputes settle in 24 hours, on the record.

01 / REQUEST

Supplier raises a check

Brand or category team specifies the SKU, the stores, and the planogram spec. The request is logged, timestamped and visible to the retailer instantly.

Beans 415g · Aisle 4412 stores
Soft drinks 6×330ml280 stores
Crisps multipack · POS196 stores
Bread · medium sliced358 stores
02 / CAPTURE

Independent capture

A SupaComp-authorised reviewer — in-store colleague or roving auditor — captures geo-tagged, timestamped photo evidence against the spec.

03 / VERIFY

Adjudicated, not assumed

Vision models score the photo against the planogram. Edge cases route to a human reviewer. The verdict is logged on an immutable ledger — visible to both sides.

04 / SPLIT

Disputes resolved in 24h

Fines, listing fees and JBP penalties settle against the SupaComp record. One source of truth replaces weeks of email — with a clean audit trail for both finance teams.

Fine reversed · £12,400
Listing upheld · 82 SKUs
Resolved in · 18h 42m
The product

One ledger of shelf truth, visible to both sides.

Retailer commercial teams and supplier KAMs see the same evidence at the same time. Filter by store, supplier, SKU or category. Every photo is timestamped, geo-located and signed — admissible in any JBP review.

Compliance Ledger · Illustrative
Sample retailer estate · Independently adjudicated
⌕  Search stores, SKUs, checks…
TU
Stores active
1,247
▲ 12 this month
Checks (30d)
58,402
▲ 18.4%
Compliance
91.2%
▲ 3.1 pts
Avg. resolution
18hr
▼ 6hr vs Mar
Revenue (MTD)
£408k
▲ £52k

Checks completed, last 10 weeks Weekly

Compliant Pending Failed

By retailer MTD

Waitrose
342 stores · 12,140 checks
94%
Asda
514 stores · 18,202 checks
89%
Morrisons
289 stores · 9,412 checks
82%
Sainsbury's
468 stores · 15,804 checks
91%
Tesco
892 stores · 28,401 checks
87%

Live submissions Real-time

Supplier A · Beans 415g · Tesco Express, Camden
Adjudicated · 2m ago · Aisle 4, bay 3 · Reviewer ID #4421
● Compliant · 96%
Supplier B · Soft drinks 6×330ml · Sainsbury's Local, Islington
Routed to human review · 4m ago · End cap · Reviewer ID #2108
● Pending · 78%
Supplier C · Crisps multipack · Asda Supercentre, Wembley
Adjudicated · 8m ago · POS stand · Reviewer ID #5832
● Non-compliant · 42%
Supplier D · Bread medium sliced · Morrisons, Peckham
Adjudicated · 11m ago · Bread aisle · Reviewer ID #1099
● Compliant · 92%
Managed service

Where the platform stops, field intervention starts.

When a store’s compliance score lags the network average, SupaComp dispatches a field intervention — an authorised reviewer walks the planogram with the colleagues, trains them on the spec, and lifts the score back into range. The platform handles the routine. We handle the exceptions.

You get a service, not a tool. Your retailer compliance metrics improve over time, structurally — not just because the dashboard makes them more visible.

Field intervention is funded out of the SupaComp take rate — no additional retailer cost. Coverage is targeted: top-quartile stores run on the platform alone; lagging stores get an in-person visit; critical stores get an onsite reviewer the same week.

The intervention model scales through a combination of in-house reviewers and accredited field-marketing partners — calibrated to network coverage as it grows, not built ahead of demand. Over time, the network average lifts. Suppliers see better coverage; retailers see fewer disputes; stores see clearer expectations.

Network compliance · 30-day rolling (illustrative)
Top quartile94% average · platform-managed, no intervention
Median band81% average · platform-managed
Lagging stores62% average · field visit scheduled
Critical41% · reviewer onsite this week
→
SupaComp dispatches an authorised reviewer to lagging and critical stores each cycle — included.
Why SupaComp, not your IT team

You can build the software. You can't make yourself credible as the referee.

Everything above — the platform, the adjudication, the field intervention — is competently buildable by a retailer’s in-house team. The reason SupaComp exists is that the moment a retailer verifies its own compliance and adjudicates supplier disputes, every charge becomes contested. The same structural reason Visa isn’t owned by merchants and the ASA isn’t owned by advertisers. The neutral layer is the product.

Visa
Independent rules and arbitration.
Sits between issuers, acquirers and merchants. Nobody owns it; everybody trusts it.
GS1
Single global barcode standard.
Retailers will not tolerate two competing identifier systems. One standard, one source.
ASA
Independent advertising adjudicator.
Trusted by both advertisers and the public because no commercial party owns it.
SupaComp
Building the same structural position for shelf compliance.
One platform per retailer. Suppliers fund the checks. Neither side adjudicates against itself. New, but the structure is established — and the alternative is the contested status quo.
What changes

What the referee model replaces.

The figures below are the structural promise of the model — what every retailer pilot is set up to deliver against. We’ll share live pilot data under NDA in the demo.

Trust
3→ 1
Three conflicting compliance reports collapse into one independently adjudicated record.
Speed
14d → 24h
Median dispute resolution drops from two weeks of email to next-day arbitration.
Cost
–70%
Reduction in supplier field-audit spend versus traditional commissioned-rep model.
Coverage
12×
More stores audited per month than legacy field teams across the same suppliers.
Two sides of the network

Built for the people who argue the numbers.

Retail commercial teams stop debating supplier scorecards and start enforcing them with evidence. Supplier trade marketing teams stop paying for audits no one trusts. Both sides settle faster, with less friction.

For Retailers

Defensible compliance.
No more he-said, she-said.

Run the platform on your estate, on your terms. Every fine, every void fee, every JBP penalty stands on independently adjudicated evidence — not a supplier rep's word against your store manager's.

  • Independent third-party adjudication on every dispute
  • Immutable, signed audit trail per photo
  • White-labelled inside your existing store-ops app
  • Zero cost to you — suppliers fund the checks
  • SOC 2, UK-hosted, full DPA on day one
24h
Dispute SLA
8wk
Time to live
Book a retailer demo →
For Suppliers

Stop paying for audits
retailers don't believe.

A single, retailer-accepted record of what's on shelf — not three conflicting reports from rep, agency and category team. Defend listings, contest fines, and prove activation with evidence both sides already trust.

  • Evidence accepted by retailer commercial teams by default
  • Pay only for verified completions — no agency retainer, no minimums
  • Coverage built across the breadth of UK grocery
  • API + CSV export into your trade-marketing stack
  • Photos signed and timestamped for JBP defence
0
Pay for failed checks
<24hr
Dispute resolution

Supplier waitlist now open across all FMCG categories. Founding cohort places offered to brands willing to test the platform on their first retailer rollout.

Join the supplier waitlist →
FAQ

What retailer teams ask us first.

Short, straight answers. Want the long version? Book a demo and we'll walk through your specific estate model.

What does "independent" actually mean here?
SupaComp is not paid by the supplier being audited or the retailer holding the listing. Suppliers fund the checks; retailers run the platform; we adjudicate the evidence under a published methodology. Both sides see the same record at the same time — like a clearing house for shelf data.
Who actually captures the photos, and how are colleagues incentivised?
Photos are captured by your store colleagues during normal shifts — the same people who already walk every aisle — backed up by SupaComp’s field team for lagging stores. Compliance scores feed into your existing store-level KPIs, alongside availability, mystery shopper and NPS. Top-performing stores can be recognised through your normal bonus and incentive mechanisms. There’s no per-check gig payment, no third-party paymaster, and no employment-classification grey area — the colleague’s relationship is with you, the retailer.
How is the verdict on a photo decided?
A vision model scores every photo against the supplier's planogram and the retailer's merchandising spec. Anything below the confidence threshold, flagged by either party, or contested in a JBP review routes to a human adjudicator. The methodology is documented and the same for every supplier on the network.
What happens if a retailer or supplier disputes a verdict?
Either side can challenge any verdict within a defined window. Challenged verdicts route to a second human adjudicator who has not seen the original review — not the same person, not the same shift. Their decision is final and posted to the ledger with the original verdict and the reasoning. Both sides see the full chain. The escalation methodology is published and identical for every supplier and retailer on the network — no commercial party can influence the process.
What does it cost the retailer?
The platform is free to the retailer. Suppliers fund the checks; SupaComp’s take rate is paid entirely on the supplier side and covers the platform, the adjudication process, and the field intervention service for lagging stores. Some retailers also choose to take a share of the supplier-side revenue as a category-management line — that’s a separate, optional commercial conversation we’ll model with you in the demo. There is no scenario in which the retailer pays SupaComp directly.
How does this fit alongside our existing scorecards?
SupaComp doesn't replace your scorecard — it provides the evidence layer underneath. Most retailers map our compliance record into their existing JBP scorecard fields via API. Photos, scores and timestamps export to CSV for any commercial finance workflow.
What about data security and GDPR?
SOC 2 Type II, UK-region AWS, end-to-end encrypted photo storage, retention configurable per retailer. Colleagues never see supplier-sensitive info; suppliers never see individual colleague identities; retailers see what they need for category management. Full DPA on day one.
Built for what’s coming

Phone photos today. Continuous capture tomorrow.

SupaComp owns the workflow layer compliance data flows into — the dispute system, the supplier integrations, the retailer mandate, the audit history. Capture method evolves underneath. The referee position doesn’t change.

2026 · Today
Phone-based check capture
Store colleagues capture verified evidence in under 60 seconds, in-shift, on existing devices. Field intervention at lagging stores. Human adjudication on every dispute.
2027–2028
Capture method expands
Direct EPOS, ESL and category-management feeds layered alongside human capture. The arbitration layer and dispute methodology are unchanged — only the inputs widen.
2029+
Capture method evolves
If and when robotic and fixed-camera capture become economic for grocery, they flow into the same SupaComp ledger as one more input. The referee position, the dispute mechanics, and the audit trail don’t change — only how the photos arrive.

One ledger.
One source of truth.

Book 30 minutes with the founding team. We'll walk through your current dispute workload, the adjudication methodology, and what an 8-week pilot on three stores looks like.

Book a retailer demo → Request the methodology paper